Getting Personal: Mustang Customization Over the Years
TMS Editor
The Mustang Source
It seems that Ford might have started campaigning for that 2013 SEMA “Hottest Car” award back in the sixties when the company first began marketing the Mustang.
Sure, today’s promo strategies for the car might take on a more high-tech feel with elements like an interactive website that lets you actually see your custom Mustang come to life. Ever since the first Mustang rolled off the assembly line, Ford has been touting tags of personalization in their ads for the pony car…