FORD MUSTANG OWNERS NEXT FOR SYNC APPLINK AND UNMATCHED VOICE CONTROL, ACCESS TO MOBILE APPS

FORD MUSTANG OWNERS NEXT FOR SYNC APPLINK AND UNMATCHED VOICE CONTROL, ACCESS TO MOBILE APPS

Ford will launch SYNC® AppLink next as a factory-installed feature for the
2012 Ford Mustang

• 2012 Ford Mustang owners are next in line for SYNC^® AppLink, the industry-first software application that gives SYNC users hands-free voice control of their smartphone apps
• Mustang will be the first vehicle with AppLink integrated with
  Ford’s optional Voice-Activated Navigation System, adding enhanced
  access
• SYNC AppLink for Mustang will first be demonstrated at the
  Pepcom Digital Experience, held in Las Vegas tonight, the day before the
  start of the 2011 International CES

DEARBORN, Mich., Jan. 5, 2011 – Ford will launch SYNC^®
AppLink next as a factory-installed feature for the 2012 Ford Mustang.
AppLink is the free software program that gives SYNC users voice control
of apps stored on their smartphone.

Mustang will be the first vehicle that will offer AppLink with the
standard SYNC interface, as well as be integrated into the optional
Voice-Activated Navigation System, providing the additional convenience
of an 8-inch touch screen for control.

“Mustang is an exciting next addition to the AppLink portfolio,
giving Ford the ability to offer more of our customers a smarter
solution to using apps while in the car,” said Doug VanDagens, director
of Ford Connected Services. “We continue to move quickly and migrate
smart technologies across our vehicle portfolio that deliver solutions
customers are demanding.”

Just a few weeks ago, Ford went live with AppLink as a download on www.syncmyride.com,
available exclusively to 2011 Ford Fiesta owners for popular mobile
apps, including Pandora internet radio, Stitcher news radio and
OpenBeak.

Adding AppLink compatibility as factory-installed content to the
iconic Mustang puts Ford further out front in the race to integrate
smartphone apps into the car and shows the company’s commitment to offer
advanced in-car connectivity services and features to a widening range
of vehicle owners.

Recent studies indicate 46 percent of adult smartphone users have
apps on their phones and 36 percent of those admit to using those apps
while commuting.

Mustang owners have historically shown a strong desire for
connectivity in the car, with nearly 75 percent of Mustang buyers opting
for the SYNC system at purchase. And for those who also opt for the
Voice-Activated Navigation System, AppLink will integrate app access and
control through the system’s 8-inch touch screen.

“Our Voice-Activated Navigation System integration allows us to
enrich the AppLink experience even further, giving customers an
industry-first combination of voice control and touch-screen access to
the apps stored on their mobile phones,” said Julius Marchwicki, Ford
SYNC product manager.

Codeveloped with Ford, the Clarion Navigation System available on
Mustang is loaded with a number of features and functions designed to
provide customers a superior level of connectivity and information,
including an extensive set of navigation tools as well as
up-to-the-minute news about weather, traffic, fuel prices, movie listing
and more through Sirius Travel Link^™.

Cool infotainment features are also abundant with the Ford Navigation System, including HD Radio^™ technology,
a digital jukebox hard-drive that can store up to 2,400 songs and easy
access and useful screen displays for SIRIUS XM Satellite Radio. And
since the Navigation System is factory-installed, it also works
seamlessly with SYNC.

The navigation screen menu for SYNC apps first lists available factory-installed system apps such as 911 Assist^™,
Vehicle Health Report and SYNC Services through Traffic, Directions and
Information. Tap the menu subset for Mobile Applications, and the
Navigation System touch screen will then list the current SYNC-enabled
apps found on the SYNC-paired smartphone that are ready for launch by
voice command.

AppLink is currently compatible with Android and BlackBerry devices,
and with Apple iPhone coming in early 2011. Current availability of
SYNC-enabled apps:

Pandora

Apple iPhone: Coming early 2011
Android: Available now (V1.5.3 or higher)
BlackBerry: Available now (Version 1.1.6 or higher)

Stitcher

Apple iPhone: Coming early 2011
Android: Coming early 2011
BlackBerry: Late availability

OpenBeak

BlackBerry: Available now (Version 1.4 or higher)

Additional SYNC-enabled apps, smartphone integrations and new model
SYNC-equipped vehicles ready for AppLink are coming soon, said
Marchwicki.