WHAT’S IN A NAME? FORD MUSTANG FACEBOOK FANS GET A SHOT AT NAMING THE V6 PERFORMANCE PACKAGE

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Content Provided by media.ford.com

  • For 2012, the Ford Mustang V6 Performance Package will get a new
    name, by engaging Facebook fans to submit their idea for the best name
    for the package that appeals to track-day fans and sports car
    aficionados alike
  • The contest runs through mid-December, with the winner walking
    away with a two-year lease on a new 2012 Ford Mustang V6 with the
    Performance Package he or she helped name
  • The Performance Package combines lightweight 305-horsepower
    all-aluminum V6, a 3.31 performance rear axle and Mustang GT-based
    suspension and braking components. Unique 19-inch wheels and Pirelli
    performance tires provide superb grip and aggressive appearance

DEARBORN, Mich., Nov. 19, 2010 – The Ford Mustang Facebook community
is more than 940,000 strong, and they are being asked to put their heads
together to come up with a name for the V6 Performance Package that
gives Mustang an extra dose of handling performance. The contest to name
the new package kicks off today on the Ford Mustang Facebook fan page.

“The V6 Performance Package is a great example of what’s at the core
of Mustang – fun, fast and affordable,” said Amy Marentic, Ford group
marketing manager. “It makes sense for us to continue the accessibility
of the package by having our fans help name it, and it’s a fun and
unique way to engage enthusiasts.”

Facebook fans can suggest a name on the Mustang Facebook page, and
reach out to their friends in the social media world to help propel
their pick to the top five names. A gallery on the Facebook page will
let visitors see all of the choices that can be voted on. After the five
most-voted names have been selected, Ford will choose the name that
best shows off the personality of the package.

“We’re utilizing the power of social media to not only talk about
what a fantastic package this is, but to also let Mustang fans across
the country share a piece of it,” said Brian McClary, Ford social and
emerging media specialist. “It’s a nontraditional approach to naming a
piece of brand that millions of people identify with.”

The winner not only has the satisfaction of knowing his or her name
will play a role in the iconic brand, but will also win a two-year lease
on a 2012 Ford Mustang V6 with the Performance Package. Names can be
submitted through mid-December, when the contest comes to a close.

Visitors to the 2010 Los Angeles Auto Show also can get in on the fun
by stopping at the Ford stand to submit their idea for the fast and fun
package.

High-tech horsepower
The Performance Package takes advantage of the new 2011 Mustang
305-horsepower all-aluminum Ti-VCT V6 engine’s lightweight and
high-revving nature to deliver a nimble performance car equally at home
on a road course or a road trip.

Borrowing from the Mustang GT, the Performance Package includes
numerous suspension, braking and body stiffening upgrades to deliver
unparalleled handling performance. That road-holding is helped by a
near-equal front/rear weight distribution, providing exceptional
transient response along with the car’s slimmed-down curb weight of less
than 3,500 pounds.

2012 Mustang Performance Package includes:

  • A 3.31 rear axle ratio for quicker off-the-line acceleration
  • Mustang GT coupe front and rear stabilizer bars
  • Mustang GT front struts and rear shocks/springs
  • Shelby GT500 rear lower control arm
  • Unique 19-inch wheels
  • Pirelli performance tires for improved grip
  • Mustang GT front and rear brake calipers with Performance Friction pads
  • A strut tower brace for increased body rigidity
  • Unique electronic stability control calibration with sport mode for performance driving
  • Unique badging

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