What’s New This Week: Press Release Round Up
When you’re an editor of anything, you get massive amounts of press releases. It was true when I was writing about rock music, and now that I write about cars, it’s even more true. To make anything stand out of this unending torrent of media alerts, you have to work at it. So when I saw this subject line, I about lost it: ROBOTS WITH LASER EYES AND SUCTION CUP HANDS BOOST QUALITY OF LOUISVILLE ASSEMBLY PLANT AND THE ALL-NEW FORD ESCAPE. Seriously? That’s awesome. Dear Ford, you had me at “ROBOTS WITH LASER EYES.” Whoever wrote that should get a raise. But lots of other stuff happened this week. Here are the highlights.