gotta make profit and if the quantities produced are not high (whether by choice or simply not capable), ur gonna get a higher than average price tag. also, its not wise to commit to a high production in the introductory stage since there is no guarantee that dave will even be able to sell all of them. people saying "I WANT ONE!" is not the same as people actually purchasing one. i'm sure he won't make more coolers than x-chargers actually sold...
there should be some piece of mind since there is a good rep on the quality and performance of the X. the cooler should expect to provide the same quality and performance assurance. supporting our aftermarket manufacturers who care about their customers is always a GOOD THING!
__________________
'06 4.0 Stang :: Auto :: 3.73/T-Lok :: Aluminum D/S :: C&L Intake :: Bama Tuned
JBA H-Pipe Dual Exhaust :: JBA Shorty Headers :: GT Anti-Sway Bars w/ Poly Bushings