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Despite denials from the highest levels, including GM CEO Fritz Henderson, newly-re-tasked GM marketing man Bob Lutz told Automobile the Pontiac G8 would find its way into Chevrolet showrooms as the Caprice. A RWD Chevy Caprice? Is the Carpocalypse over?
No, unfortunately, it's not. But what it does mean is Lutz will have a greater say in product planning than sources had initially claimed.
"The last time we looked at [the G8], we decided that we would continue to import it as a Chevrolet," Lutz said. "It is kind of too good to waste."
CEO Fritz Henderson has repeatedly denied that the G8 would survive as part of another brand, saying he's "not a fan of rebadging."
But Lutz, citing export agreements with Australia and the fact that the Holden Commodore is already sold in many countries as a Chevrolet, assured Automobile GM would not let the car die. Find out more over at Automobile Magazine.
I glad somebody had the good sense to keep the G8 platform around. Good news. But why a Caprice???? I'm guessing they're targeting it for massive fleet sales then. I was hoping it would become the new Impala, but I guess GM isn't ready to un-castrate that once proud name.
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Originally Posted by Sleestack
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Originally Posted by DanielleAnne
So technically the power to money ratio is still much better with the Camaro...
I don't think they correct times at the 1320 for that......
I glad somebody had the good sense to keep the G8 platform around. Good news. But why a Caprice???? I'm guessing they're targeting it for massive fleet sales then. I was hoping it would become the new Impala, but I guess GM isn't ready to un-castrate that once proud name.
Yeah, I figured they'd do the same thing. Either that or the Monte Carlo, especially since it was discontinued in 2008.
Def going to give the Charger a runs for its money as a Police vehicle.
America's next police car? GM to rebadge Pontiac G8 as Chevrolet Caprice
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In a reversal, General Motors plans to resurrect the Pontiac G8 and keep it in its revised lineup under a new, but familiar, name: Chevrolet Caprice.
Confirmation came in an interview with Bob Lutz, just brought back into GM's top management team, according to Automobile magazine. "The last time we looked at (the G8), we decided that we would continue to import it as a Chevrolet," Lutz is quoted as saying. "It is kind of too good to waste."
Too good to waste because the G8 was unique -- a powerful, rear-wheel-drive sedan that could not only appeal to traditional red-blooded American enthusiasts, but the police car market as well. With Ford's Crown Victoria aging, and no replacement apparently on the way, the rear-wheel-drive sedan market was almost entirely being abandoned to the Dodge Charger.
G8 is built in Australia by GM's Holden subsidiary. Down under, it's sold as the Holden Commodore. Holden sells its sedans in the Middle East already as the Chevrolet Caprice and Lumina. BusinessWeekreports that the G8 already had decent sales and that changing to the Chevy badge could only increase them - not to mention the police market angle. It could be a good profit vehicle for GM as well -- G8 starts at about $28,000.
Photo of 2009 Pontiac G8 GXP by GM
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I glad somebody had the good sense to keep the G8 platform around. Good news. But why a Caprice???? I'm guessing they're targeting it for massive fleet sales then. I was hoping it would become the new Impala, but I guess GM isn't ready to un-castrate that once proud name.
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Originally Posted by mustangcat
Yeah, I figured they'd do the same thing. Either that or the Monte Carlo, especially since it was discontinued in 2008.
Me three, I thought if they rebadged it as a Chevy it would be a Impala for sure.
This is a step in the right direction for GM and the Chevrolet brand. The fleet sales alone would be reason enough to justify doing this. Not sure about the name though. Seems like it would be a better idea to ditch the current FWD Impala and replace it w/ a RWD version. The current model is thoroughly aged and needs to be put out to pasture.
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Pontiac G8 To Live On As Chevy Caprice!
