Shoppers Crown the Ford Mustang the 2010 Shoppers’ Choice Winner

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CHICAGO –, one of the nation’s leading
resources for buying and selling a car, announced today that the Ford
Mustang has been selected by the site’s users as the winner of its
first annual Shoppers’ Choice Award.  Finalists were selected based on
key shopping indicators and owner feedback on including leads
to dealers, vehicle searches on the site and volume and quality of
consumer vehicle reviews collected on  Additionally, thousands
of consumer votes via the’s Facebook page were tallied, and the Ford Mustang rose above the other contenders as the Shoppers’ Choice Award winner. 

“The Mustang is — and has always been — an iconic car with a loyal
following,” said editor-in-chief Patrick Olsen. “Over the
years it has remained a high-quality, fun car to own, and it’s no
surprise it won. Ford should be proud of this win because it’s a direct
recommendation from Mustang owners.”

The 10 finalists for the Shoppers’ Choice Award were (in alphabetical order):

  • Cadillac Escalade
  • Chevrolet Corvette
  • Chevrolet Silverado 2500
  • Ford Expedition
  • Ford Fusion
  • Ford Mustang
  • Mazda6
  • Nissan Murano
  • Subaru Impreza
  • Toyota Prius

“Being a finalist is a huge accomplishment,” Olsen added. “Not only
are these cars noteworthy in the minds of’s shoppers, they
also had to meet the highest standards when it came to feedback from
our consumer reviewers. Only the cars with the highest ratings on our
site were in contention for this award.”

Finalists were selected based on shopping behavior from September
2009 through August 2010. Consumer voting started Oct. 15 and continued
through Nov. 15 via the’s Facebook page. The winning vehicle
was announced today at the 2010 Los Angeles Auto Show.

is an online destination for car shoppers that offers information from
consumers and experts to help buyers formulate opinions on what to
buy, where to buy and how much to pay for a car. With price listings,
side-by-side comparison tools, photo galleries, videos, unbiased
editorial content and a large selection of new- and used-car inventory, puts millions of car buyers in control of their shopping
process with the information they need to make confident buying

Launched in June 1998, is a division of Classified Ventures, LLC,
which is owned by leading media companies, including Belo (N.Y.SE:
BLC), Gannett Co., Inc. (N.Y.SE: GCI), The McClatchy Company (N.Y.SE:
MNI), Tribune Company and The Washington Post Company (N.Y.SE: WPO).

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