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Like it's been said, it depends on the lighting. I have gotten comments saying it had a purple tint to it. My wife was the first. I've also been asked what color it was. Personnaly, I like it.
It wasn't my first choice in color but I got a really good deal on it last year with 0% financing and below sticker pricing, plus it was only 1 of 3 with a 5 speed left. The color has grown on me and yes in certain light conditions it's got a purple hue. The best thing about the color is that it hides dust and dirt very well. My last 2 trucks were black and all I can say is what a pain in the a$$ to keep clean. Now if I could just find the Black Chrome wheels in a deep dish 18X10 I'd be spending more money[8D]