New Mustang insane discount. Is something fishy?
01-21-2013, 09:18 AM
#1
Thread Starter
Join Date: Jan 2013
Location: Washington
Posts: 1
New Mustang insane discount. Is something fishy?
Hi guys,
I was looking to buy a 2013 V6. I was looking at the dealers when I found theseads.
The first two cars in this list have insane discounts:
http://www.pierreford.com/search/sea...model/Mustang/
The discounts are to the tune of 11000$! Any reason why some dealer would be willing to give such discounts on new cars? I am very tempted to take a dig at it, but I am wondering if anything could be fishy!
I was looking to buy a 2013 V6. I was looking at the dealers when I found theseads.
The first two cars in this list have insane discounts:
http://www.pierreford.com/search/sea...model/Mustang/
The discounts are to the tune of 11000$! Any reason why some dealer would be willing to give such discounts on new cars? I am very tempted to take a dig at it, but I am wondering if anything could be fishy!
01-21-2013, 09:59 AM
#2
4th Gear Member
Join Date: Apr 2008
Location: San Diego, CA
Posts: 1,486
Maybe you want to do some research as to what the base models of these cars cost.....
http://www.edmunds.com/ford/mustang/...tyle=101416129
http://www.edmunds.com/ford/mustang/...tyle=101416129
01-21-2013, 10:25 AM
#4
Join Date: Nov 2012
Location: Oregon
Posts: 47
That list price they have is about 9k more than MSRP for how that one is equipped.It is Seattle however and prices tend to be a bit steep there. My '13 was traded from a dealership in south Puget Sound and the sticker on it was something like 28k. i paid 23k and change.
01-21-2013, 10:36 AM
#5
2nd Gear Member
Join Date: May 2012
Location: California
Posts: 236
I can't believe that they are allowed to advertise like that. I would be in jail if I put an ad out there like that in California.
Dealerships like this are the reason the industry has such a bad reputation. Really hurts the ones like us that try and do things the right way.
Dealerships like this are the reason the industry has such a bad reputation. Really hurts the ones like us that try and do things the right way.
Did you see how much they wanted for the Boss 302?? sheesh
01-21-2013, 12:54 PM
#10
Gentleman's Relish
Join Date: Feb 2005
Location: AZ
Posts: 13,090
Those list prices that dealer has listed are just ludicrous. Read the fine print....
Price $33,480. MSRP $24,485. Harris Ford Discount $11,689.
The Price of $33,480 is their made up price. That can be anything they want it to be
MSRP $24,485 is what most places will sell/advertise for and should be your baseline, not their made up price.
So, it's not false advertising as they are telling you what MSRP is. If you are gullible enough to not read the ad or simply believe the big print, it's on you. Now, if they listed their 33K price as the MSRP, yes, that is false advertising.
It's the mentality these days. Everyone expects a discount, the bigger the discount the better they feel about making a purchase. Most people ignore the fact about the bottom line cost meaning what the out-the-door price is and simply focus on discount.
So, to counter this, most retailers (including dealerships) resort to raising their prices to make the discount seem big.
Most people wouldn't look twice if the car was just listed with the discounted price to begin with and NO discount was mentioned or listed. People would bitch, "oh I want a discount".
Anyways, look at auto pricing before 9/11. Discounts were few and far between. Hardly anyone offered them and imports Never offered them unless it was a model year end clearance.
After 9/11 car manufacturers used them to stimulate car sales that tanked. They've been a staple in the dealership market (and retail market) ever since.
Price $33,480. MSRP $24,485. Harris Ford Discount $11,689.
The Price of $33,480 is their made up price. That can be anything they want it to be
MSRP $24,485 is what most places will sell/advertise for and should be your baseline, not their made up price.
So, it's not false advertising as they are telling you what MSRP is. If you are gullible enough to not read the ad or simply believe the big print, it's on you. Now, if they listed their 33K price as the MSRP, yes, that is false advertising.
It's the mentality these days. Everyone expects a discount, the bigger the discount the better they feel about making a purchase. Most people ignore the fact about the bottom line cost meaning what the out-the-door price is and simply focus on discount.
So, to counter this, most retailers (including dealerships) resort to raising their prices to make the discount seem big.
Most people wouldn't look twice if the car was just listed with the discounted price to begin with and NO discount was mentioned or listed. People would bitch, "oh I want a discount".
Anyways, look at auto pricing before 9/11. Discounts were few and far between. Hardly anyone offered them and imports Never offered them unless it was a model year end clearance.
After 9/11 car manufacturers used them to stimulate car sales that tanked. They've been a staple in the dealership market (and retail market) ever since.