JayyVee

Extremely curious as to why Ford did not get some SB ads in there - Chevy got 3, Lexus, Audi, Hyundai got 2, Volkswagon, Chrysler, Toyota got 2, Acura, Honda, Kia...

WTF, Chevy even Ragged on Ford in at least 1 of theirs..

No one at home for Ford in the marketing dept. or what??

Come on, there is PLENTY of good things to advertise, I'm feelin' let down that Chevy got 3, and ragged on Ford..

Where is the ad showing pony cars with Stang dominating, wheres the ad showing Stang costing less for more 'everything', Wheres the truck ads, wheres the Focus add for best affordable car and holding value in it's class??

I'd like to apply if there's a sudden opening in Marketing...

socalwrench

Doesn't 30 seconds during a Super Bowl cost around $1,000,000? Ford is probably putting that money into the cars, instead of false advertising.

Icemizer

Chevy had some bail out money left over to spend so they bought some time SB time.

99GTvert

They will let their sales/numbers do the talking.

rwh129

yep ^ +1

S197GT07

Maybe like 8 years ago, haha!

Cost for 30 seconds this year was 3.5 million

JayyVee

So lets see:

"Chevy used bail-out money for SB time". - Sorta funny, but erm, they have paid their debt and are profitable, so these expensive ads came out of their profit margins (Just sayin')

"Let their sales/numbers do the talking" Well, Ford sales in 2011 were down quite a bit from 2010, and Camaro's out-sold Mustangs by over 10,500 cars. (again Just sayin')


"3.5 million for 30 secs" - That's about what Ford spends in toilet paper for all it facilities all year, come on now.. Really if that is the point, then what does it say about the coffers of our rivals? (And all the other car makers who got 1-3 ads as well)

... I mean is this a trend of Ford's from the past (Generally when I watch football on Sunday, I am coated in Ford commercials). Just seems a good time to reach an audience, that may 'not' tune in on Sundays.

Snakebite64

There's no way they have paid off there debt (someone else can chime in).

jakegoku

I was also disappointed. They need a 2013 mustang ad