Dealership wants to "BUY BACK" my car?
03-06-2006, 07:14 PM
#1
Thread Starter
Join Date: Jun 2005
Location: Virginia
Posts: 29
Dealership wants to "BUY BACK" my car?
Perhaps a few more of you received something similar? I'll go into detail...
I received a letter from my dealership stating the following:
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BARBER-PAULEY FORD WANTS TO BUYBACK YOUR 2006 Ford Car T80.
B-P FORD, Madinson, NC has been selected as a site to conduct a special test market buyback event. Your status as a valued B-P FORD customer qualifies you for this private vehicle buyback event.
We are in desperate need to aquire several pre-owned Ford Car T80's by March 13th. 2006 in order to fullfill special requests. Our records indicate that you own a 2006 Ford Car T80 and our managers have been authorized to buy it back at above market prices.
We would like to exchange your 2006 Ford Car T80 for any new 2006 Ford car, truck, SUV or van or choose from our wide selection of quality, late-model pre-owned vehicles. With generous trade in values, we feel confident that you can make this exchange with little or no out of pocket expense! In addition, since you are a loyal customer of B-P FORD, during this event, we will arrange financing to give you a monthly payment that fits your budget.
blabbity blabbity so on, so forth...
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OK. First off, doesnt it seem like they are giving two seperate excuses for why they want it back? Are they conducting a "test event" or are they in "desperate needs to fullfill special requests"? Secondly, why is the voice in the back of my head saying "You know someone's getting screwed over somehow, and how much you want to bet it's you?"
I wouldn't have given it more than a passing glance if it werent for the fact that i've been contemplating trading in my car for a GT in 2008. I could certainly settle for a 2007 (and maybe i could talk them into letting me order one if they are so desperate!) since the paint color i want will finally be available. If pulled this off perfectly i could save myself a lot of money. I figure its worth stopping by the dealership to inquire about, so long as i keep my guard WAY up.
What do you guys think about this?
I received a letter from my dealership stating the following:
---------------------------
BARBER-PAULEY FORD WANTS TO BUYBACK YOUR 2006 Ford Car T80.
B-P FORD, Madinson, NC has been selected as a site to conduct a special test market buyback event. Your status as a valued B-P FORD customer qualifies you for this private vehicle buyback event.
We are in desperate need to aquire several pre-owned Ford Car T80's by March 13th. 2006 in order to fullfill special requests. Our records indicate that you own a 2006 Ford Car T80 and our managers have been authorized to buy it back at above market prices.
We would like to exchange your 2006 Ford Car T80 for any new 2006 Ford car, truck, SUV or van or choose from our wide selection of quality, late-model pre-owned vehicles. With generous trade in values, we feel confident that you can make this exchange with little or no out of pocket expense! In addition, since you are a loyal customer of B-P FORD, during this event, we will arrange financing to give you a monthly payment that fits your budget.
blabbity blabbity so on, so forth...
---------------------------
OK. First off, doesnt it seem like they are giving two seperate excuses for why they want it back? Are they conducting a "test event" or are they in "desperate needs to fullfill special requests"? Secondly, why is the voice in the back of my head saying "You know someone's getting screwed over somehow, and how much you want to bet it's you?"
I wouldn't have given it more than a passing glance if it werent for the fact that i've been contemplating trading in my car for a GT in 2008. I could certainly settle for a 2007 (and maybe i could talk them into letting me order one if they are so desperate!) since the paint color i want will finally be available. If pulled this off perfectly i could save myself a lot of money. I figure its worth stopping by the dealership to inquire about, so long as i keep my guard WAY up.
What do you guys think about this?
why not? i dunno.
03-06-2006, 07:56 PM
#4
3rd Gear Member
Join Date: Dec 2005
Location:
Posts: 749
RE: Dealership wants to "BUY BACK" my car?
I got a similar invitation from a caddy dealer. When you run the numbers you will see that it is just another way to get you to come in and talk trade-in. As previously stated, somebody will get screwed and it won't be the dealer, and given that your trade would only involve 2 parties.......
03-06-2006, 09:07 PM
#7
4th Gear Member
Join Date: Apr 2005
Location:
Posts: 1,716
RE: Dealership wants to "BUY BACK" my car?
Yeah, it's just another form of creative marketing. The computer age has made it possible for these mass mailings to look legitimate. All they want you to do is come in and buy a new car and trade your old one in. They no doubt sent the exact same mailing to everyone they've sold a car to in the last few years with only the names and car type changing on each mailing.
03-06-2006, 10:28 PM
#10
Retired Moderator
Join Date: Mar 2005
Location: Indianapolis, IN
Posts: 4,099
RE: Dealership wants to "BUY BACK" my car?
Yeah that would a classic marketing stunt 
If the letter came from FORD and stated known recalls or safety issues as the reason for the buy-back, then it might be reason for concern. But since it came from a dealer, and they state you can buy ANY Ford after an attractive trade-in value I'd steer clear. Unless you like the idea of a new car one year later.
If the letter came from FORD and stated known recalls or safety issues as the reason for the buy-back, then it might be reason for concern. But since it came from a dealer, and they state you can buy ANY Ford after an attractive trade-in value I'd steer clear. Unless you like the idea of a new car one year later.