BREAKING: Ford Removing Mustang Name From Mach-E

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Ford Mach E front

After historic levels of backlash, Ford decides to do right thing and remove Mustang and Pony badges from all-electric ‘ute.

Ever since Ford pulled the covers off its very first all-electric SUV, the Mach-E, Mustang fans have remained outraged over the fact that it carries their beloved nameplate. Most of the feedback we’ve seen ranges from outright sadness to enraged, explicative-laden rants that we can’t repeat here. Because, you know, this is a family-friendly site. For some time, Ford remained vigilant and defended their decision. Heck, they basically told us to deal with it, in much nicer terms. But now, it looks like once again, public opinion is making a difference.

Because the Blue Oval just announced that they will be removing both the Mustang name and the iconic Pony badge from their new Mach-E. They cited public pressure as the sole reason behind this decision, too. “We always knew that Mustang fans were passionate about their Pony cars,” said Ford CEO Jim Hackett. “But perhaps we underestimated their willingness to share that legendary nameplate with anything other than a traditional muscle car. So in the interest of avoiding another Probe-like scandal, we’re removing all Mustang badging from the Mach-E before it hits dealerships.”

Ford Mach E rear

Hackett is, of course, referring to one of Ford’s biggest snafus in history. The Blue Oval once thought that it would be wise to replace the Mustang with the front-wheel-drive Probe, which turned out to be an unmitigated disaster. Many fans felt the same way about an electric SUV sporting a Mustang and Pony badge, despite its impressive performance potential. After all, who wants to line up and get gapped by some soccer mom on her way back from picking up little Johnny from practice? Especially with 15 bags of groceries in the back?

 

Ford Mach E interior

Certainly not us. But unfortunately, it looks like this could turn out to be the new reality. Because in case you didn’t look at your calendar today, we made all of this up. Ford isn’t going to remove the Mustang name from the Mach-E. And you’re probably going to get gapped by one in your shiny GT. Probably by a lady named Karen. Who just complained to the manager of that grocery store because they wouldn’t take her expired coupons. But in case nobody else told you today, happy April Fool’s Day!

Photos: Ford Motor Company

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Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.


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