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I was at my local Ford dealer yesterday and they had a 2009 Mustang Shelby GT500KR new untitled. The sticker said $49,000. When I asked about it still being for sale that long they said they would take no less than $65,000 for it.
Well since the price listed on a sticker is the "MSRP" which stands for "Manufacturers SUGGESTED Retail Price", a dealer is free to charge whatever the traffic will bear over or under sticker.