With heat-transmission graphics, you can change the graphics on your car at will.

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thats kinda neat...would have to see it in action though whether at an auto show or on the roads. probably cooler in person.

 

The tech sounds interesting, but adding redundant logos starts to look tacky. It'd be very much like the puddle lamps (which are useful, at least). I see that one of the patent drawings shows what looks like melting snow, but I'm not sure if they'd intend for the feature to be used as a "hood defroster".

 

It's a novelty item to me. Either the graphics work, or not. As an attention grabber, though...