2012 Los Angeles Auto Show Preview: Why Mustang Fans Should Care About the Fiesta
by John Coyle
Look, I obviously love crazy stuff like this crazy Cobra Jet Twin Turbo Concept I saw at SEMA. That's a given. But I'm always excited to hear about progress the Ford is making across the board--even with the Mustang's little sibling the Fiesta.
The Blue Oval will be showing off some of the recent innovations regarding its pocket rocket at 2012 Los Angeles Auto Show, and I'm actually excited to check them out. Why? Because getting power out of small packages means faster, lighter, more fuel efficient cars, and that's cool (especially when that innovation winds up in the hands of enthusiasts who use it for less-eco-friendly purposes. The new 1.6L liter makes a healthy 197p and 214b-ft of torque, but the 1.0L--the one in the suitcase below!--is putting out 123 horsepower and 148 pound-feet of torque. Impressive!
Of course, we'll be posting photos of the killer Mustangs holding down the fort, but for now check out a pic and the press release for that little monster below.
Ford this week debuts new Fiesta in North America at Los Angeles Auto Show
COLOGNE, Germany, Nov. 26, 2012 - Ford will this week pull back the covers on the new Fiesta in North America at the Los Angeles Auto Show. The U.S. reveal of Fiesta follows its global debut at the Paris Motor Show in September; South American debut at the São Paulo International Auto Show, Brazil; and last week, its China debut at Auto Guangzhou.
The stylish new Fiesta delivers a bold new exterior; an interior optimised for ergonomics; and will become the first vehicle in North America to be equipped with the "International Engine of the Year" - Ford's 1.0-litre EcoBoost petrol engine that is expected to be certified as the most fuel-efficient non-hybrid car in the U.S.
"Customers want cars that are expressive and fun while offering class-leading fuel economy," said Mark Fields, Ford president of The Americas. "Fiesta delivers all the excitement drivers are looking for in a car we believe will raise the bar even higher for small cars in North America.
"Our goal with this Fiesta was to take a car that was already a leader in fuel efficiency, performance, connectivity and personality, and make it even better," Fields added.
Ford has sold more than 15 million Fiestas worldwide since production started in 1976, and its combination of exciting driving dynamics and strong fuel economy has proved popular with small-car drivers in markets worldwide including North America, where it first went on sale in 2010.
More than 1.1 million Fiestas have been purchased globally since the start of 2011. Parked bumper-to-bumper, these alone would stretch from L.A to New York or across the width of Australia.
New Fiesta in Europe is available to order now after production began in Cologne, Germany, earlier this month. It introduces to Europe Ford MyKey - industry-first technology that allows parents to encourage safer driving and limit their teenager's exposure to risk at the wheel.
New Fiesta also offers in-car connectivity systemFord SYNC with Emergency Assistance, that directly connects vehicle occupants to local emergency services operators after an accident; and Active City Stop, that helps drivers avoid low speed collisions.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
Ford Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 - the same year Ford Motor Company was founded. European production started in 1911.
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