Mustang Fans Can Now Create Personalized Digital Badges

Ford’s online ‘Personalize Your Pony’ experience celebrates release of 2018 Mustang, and some fans’ badges may even appear on billboards beginning in March.

Since its introduction more than 50 years ago, Ford Mustang has given enthusiasts the opportunity to personalize their ride in ways no other vehicle could offer. Whether it’s the mighty Boss 302 or the 1968 Pony edition, powerful V8s and racing stripes, trick shifters, custom wheels and more, personalization has always been big for Mustang fans.

Now, in celebration of the 2018 model, which offers more personalization than ever before, fans can create and share Mustang art through the “Personalize Your Pony” experience on Facebook. The experience allows fans to create personalized pony art right on their Facebook pages, then use their designs to order prints, clothing and even a limited-edition grille badge for their late-model Mustang.

From March until June, some designs could even appear on billboards in major cities across the U.S. Facebook users can find the experience by typing “Ford Mustang” in the Facebook search bar, or go to www.Facebook.com/FordMustang.

“Driving a Mustang has always been about standing apart from the rest,” said Corey Holter, Ford car group marketing manager. “This is a chance for Mustang fans everywhere to make their very own personalized pony and share it where potentially millions can see it.”

Fans can create their designs using style packs and colors, with editing capabilities to further change color, density and blending available. Style packs include Mustang variants from Shelby, Roush, Bullitt* and RTR Vehicles. Each pack provides a set of color themes representative of its brand.