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I wouldn't get the flat plastic flaps for the car, you seem them every once and a while. The molded ones from Ford do actually work and don't look bad. I've had mine for two years and no one has ever commented on them, they just don't stand out. Dings from rocks and other debris will look a long worse than molded splash guards.
Cool. I'm sure they help some. Maybe not as much as they larger ones, but they do look better. Always a trade-off. The price certainly isn't bad, though. So if you can I'm sure it doesn't hurt to try them out.
How did you get them in the front? I installed the rear ones, but that one was easy because the screws align pretty good. But, there are no screws inside the front well....the ford guys told me they were not available for the front. So did you installed rear ones in the front, I wonder.