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2012 Ford Mustang Boss 302 dealer allocation will be limited, determined by sales and lottery
by Drew Phillips (RSS feed) on Sep 10th 2010 at 2:59PM


2012 Ford Mustang Boss 302 - Click above for high-res image gallery

Ford has yet to announce production numbers for the 2012 Mustang Boss 302, but you can bet that the car will be in high demand no matter how many are produced. The automaker has declared its new special edition Pony Car as the best-handling Mustang ever built, and fully expects its loyal customers to be eagerly awaiting the car's arrival next year.

With that in mind, Ford is being very particular about how many Boss 302s each of its dealerships will get, and in many cases, a dealer might not receive any inventory at all. According to Boss302Forum.com, the allocation of cars will be decided in two ways. First, the large-volume dealers that make up 75 percent of sales will receive 75 percent of the Boss 302 allocation. The actual number of cars each dealership receives will depend on the last 12 months of sales ending in September of 2010, although each dealer is guaranteed at least one Boss 302. The distribution of the remaining 25 percent will be determined via a lottery, with each of the remaining dealers receiving one chip simply for being a dealer, and an additional chip for every Mustang it has sold within the last 12 months. Each of these dealers will not receive more than one Boss 302.

So what does this mean for those interested in buying a 2012 Mustang Boss 302? The likely outcome is that dealers will try and make the most of the limited supply and slap on outrageous "market adjustments" to the price tag. Just like with the Shelby GT500 in 2007, customers should expect to pay a premium for the most desirable 'Stang on the market.