I just looked and there isn't a single listing that expensive. You sure it wasn't 89$+shipping? There are tons of those listed...

 

I dont know what is wrong with me. i just looked at the reciept and it was $89 plus shipping. uhhhh. its been a long day in the stang

 

I've tried both in the pickup project we're working on....Rather than using the expensive "Lizard Skin, I chose to make my own. I bought some "silicone spheres" and mixed them with paint to coat the inside floor. This Silicone material is actually tiny bubbles of air that expand the volume of the paint. I would usually take a half quart of paint and make it a half gallon.

It goes on with the consistency of Oatmeal and dries hard. It will make a nice insulation, expecially when I install the FatMat over it.