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Maybe they should try branding it dfferently. Once you get into the $100k range, performance isn't the only important thing. Image can mean a lot and I am not sure how many people are going to pay $100,000+ for a Corvette.
This car will be the all time bargain of the century for a factory car. If I had a 100k, Id buy one in a second. 650 hspwr, light weight, warranty and good looks...DAM_!!!!!!!!!!!!!! Bet it runs 10.8's @ 135-138 mph in the 1/4.