Challenger Being Priced $20K over sticker.
12-06-2007, 07:33 PM
#21
5th Gear Member
Join Date: Jun 2007
Location: Decatur AL USA
Posts: 2,176
RE: Challenger Being Priced $20K over sticker.
MSRP = Manufactures Suggested Retail
Retail doesnt actually exist since the Timex Decision by the US Courts.
If you are willing to pay less than sticker you should not get so upset that other people are willing to pay more.
If the dealers sell the cars at list to the first buyer they will be bought by brokers who are immediately going to
turn around and sell the cars at a $20,000 profit. Its called supply and demand. Either Chrysler will catch up to
demand or they will have to up MSRP to keep the dealers from reaping all the excess profit available.
I personally dont buy cars for over MSRP. I have a relationship with a dealer who will sell at MSRP.
That means you might have to wait 2 years on your GT500 instead of getting one of the first available.
Some smaller dealers value a long termrelationship more than short term gain.
They have a limited pool of potential customers in comparison to the large dealers.
Retail doesnt actually exist since the Timex Decision by the US Courts.
If you are willing to pay less than sticker you should not get so upset that other people are willing to pay more.
If the dealers sell the cars at list to the first buyer they will be bought by brokers who are immediately going to
turn around and sell the cars at a $20,000 profit. Its called supply and demand. Either Chrysler will catch up to
demand or they will have to up MSRP to keep the dealers from reaping all the excess profit available.
I personally dont buy cars for over MSRP. I have a relationship with a dealer who will sell at MSRP.
That means you might have to wait 2 years on your GT500 instead of getting one of the first available.
Some smaller dealers value a long termrelationship more than short term gain.
They have a limited pool of potential customers in comparison to the large dealers.
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