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KBB might retail that at 13990, but that is the suggested retail value of the car. In other words, that is what the dealer SHOULD be asking for. It's basically the starting point for the dealer's negotiation. So I would say start out at like 9500 and don't go any higher than 10500.
I talked to dealership today about the car and the lowest they would go is $13,800. I guess I will keep looking. :/ Thanks again for all your help guys.